Last Updated: 27 April 2025
Effective Date: 27 April 2025
Brand Encoder ("we," "us," or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://brandencoder.com, use our software products, or interact with our services. By accessing or using our services, you consent to the practices described herein.
- Information We Collect
We may collect the following information:
- a) Personal Information
- Provided by You: Name, email address, phone number, job title, company name, payment details (for purchases), and other contact or business information when you:
- Register for an account.
- Request a demo or free trial.
- Subscribe to newsletters or marketing materials.
- Contact customer support.
- User Content: Data you upload/process using our software (e.g., files, images, code). We treat this as confidential (see Section 3).
- b) Automatic Data
When you use our website or software, we may collect:
- Usage Data: IP address, device type, browser, operating system, pages visited, session duration.
- Cookies & Tracking: We use cookies, pixels, and similar technologies (see Section 5).
- Software Analytics: Feature usage, error logs, performance metrics (non-identifiable).
- c) Third-Party Data
We may receive information from partners (e.g., payment processors, CRM platforms) or publicly available sources.
- How We Use Your Information
We process your data to:
- Provide, operate, and improve our software/services.
- Authenticate accounts and process transactions.
- Respond to inquiries and deliver customer support.
- Send marketing communications (opt-out anytime).
- Analyze usage trends and prevent fraud/abuse.
- Comply with legal obligations (e.g., tax, security).
- Confidentiality of User Content
- We do not access, sell, or share your uploaded content (e.g., files, code) unless:
- You explicitly permit it (e.g., for technical support).
- Required by law (e.g., subpoena).
- All user content is encrypted in transit/storage and processed only for service delivery.
- Sharing Your Information
We may share data with:
- Service Providers: Payment processors (e.g., Stripe), cloud hosts (e.g., AWS), analytics tools.
- Affiliates/Partners: For integrated services (with your consent).
- Legal Authorities: To comply with laws or protect rights.
- Business Transfers: In mergers/acquisitions (with confidentiality safeguards).
We never sell your personal data or user content.
- Cookies and Tracking Technologies
- Purpose: Enhance website functionality, analyze traffic, and personalize ads.
- Types Used: Essential (session management), analytics (Google Analytics), advertising (e.g., LinkedIn Ads).
- Opt-Out: Adjust browser settings or use our cookie consent tool. Note: Disabling cookies may limit site functionality.
- Data Security
We implement:
- Encryption (SSL/TLS for data transit; AES-256 for storage).
- Access controls and audit logs.
- Regular security assessments.
Despite this, no digital transmission is 100% secure. Report concerns to: [security@brandencoder.com].
- International Data Transfers
Data may be transferred globally, including outside your country. We use GDPR-compliant safeguards (e.g., Standard Contractual Clauses) where required.
- Your Privacy Rights
Depending on your location (e.g., GDPR, CCPA), you may:
- Access, correct, or delete your personal data.
- Restrict processing or object to marketing.
- Port your data.
- Withdraw consent (where applicable).
To exercise these rights, contact [privacy@brandencoder.com]. We respond within 30 days.
- Children’s Privacy
Our services are not intended for users under 13. We do not knowingly collect their data. Contact us to request deletion of inadvertently collected information.
- Data Retention
We retain personal data:
- As long as your account is active.
- For legal/compliance purposes (e.g., transaction records).
- Until consent is withdrawn (e.g., marketing).
User content is deleted upon account termination.
- Changes to This Policy
We will notify users of material changes via email or website notices. Continued use after updates constitutes acceptance.
- Contact Us
For questions, requests, or complaints:
For EU/UK residents, you may lodge complaints with your local supervisory authority.